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Keyword Research and Your Niche

Now that you have gotten started and are in training one of the most important things that you are going to be learning is how to write Content for your website for your Niche. In order to write powerful content that will place your website into a good ranking is you need to place keywords in different places in your content.


A keyword is simply a word or phrase that people search for in search engines. Every time you do a search you are entering a “keyword” into the search box. Keywords are how people find your articles in search engines.

When someone types in the words “online jobs” or “how to train a dog”, these are Keywords. Keywords can be single words or they can be long chain keywords as above. For example, “How to train a dog” gets 6179 searches per month. “How to train your dog” gets 4116 searches per month.

When you are using Google search you will notice as you are typing in the word’s, Google is anticipating what you are searching for. It is showing you different options for the word or phrase that you are typing. This is an example of keyword research.

How to find keywords


Many people find it sufficient to use an Extension that you can get in Google Chrome. I have used this in the past myself but find that it does not give me the information most needed. These are based on the keyword used:

(1) those you have to Install

(2) those that do not use all relevant data

(3) those that require several searches to achieve the result

(4) those that do not pull from All the search engines

(5) those that you have to add to get Complete searches

Most of them have absolutely useless data.


Over the years, the owners of Wealthy Affiliate have found that the best keyword tool rests on 3 pillars to be effective.

(1)Low Competition. This should be your first focus when you are searching for a keyword. If the keyword has too much competition then you are not going to rank very well and you are not going to be getting any traffic.

No rankings = No traffic.

When searching for a quality keyword there a benchmark I use, called a QSR(known as Quote Search Results). I was first introduced to this term when I joined WA and find it very useful. Having looked at other keyword tools, I have found none that offer a QSR.

The tool is called Jaaxy and is only available with Wealthy Affiliate. The QSR allows you to see how many competing pages are on Google. This is your REAL competition. I look for a QSR under 200 for competing pages, preferably the closer to 0 the better.

First keyword pillar: Under 200 QSR.

(2) Must get some TRAFFIC. When looking at Traffic you are looking for something with a reasonable volume. 30-60 searches a month means more than 500 to 1000 that are high competition. The lower the competition the better the chances of page 1 rankings in Google.

When you add 3 or 4 low volume keywords to your content this is going to improve your results as well. They also convert better.

Being able to compare your Traffic with your QSR and choosing your keywords or phrases in this manner gives you more control over your content.

Second keyword pillar: Between 30-60 Traffic.

(3) Must make SENSE. If you are trying to write content with a keyword that doesn’t make sense it is an uphill battle. As an example the title of this website – How To Turn Your Passion Into Profit. The title makes sense and the keywords are in the title.

how passion profit vs. how to turn your passion into a profit

If the content is awkward do not use it. It must make sense to people. Remember, the content we are writing is for our audience not for the search engines.

Third keyword pillar: Must make sense to our audience.

For you to see how well Jaaxy performs, simply type your keyword into the space below:


This is an example of the first keyword search I did for this website. The words I used were profit from your passion. You will notice a large L at the beginning of some words. Jaaxy also allows you to save your searches combining them all into one.

Jaaxy example


What Is A Niche

What is a Niche in business? “A small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.”

How do you find your Niche? What are some things that you have a Passion for? Sports, motorcycles, wildlife, clothes, traveling, health, babies, flowers, backpacking, dogs, history, cats, etc. Your Niche is something that you have a Passion for and can talk about for hours on end.

How can you turn your Passion into Profit? As of September 30, 2020 there were 4.9 Billion people online using the internet doing everything from playing games to buying and selling homes, and billions of other products. Out of those 4.9 billion, how many do you think there would be that would be interested in the knowledge you have of whatever your passion is.

How many people online are looking for ways to supplement their income? Wealthy Affiliate could also be a Niche. And at Wealthy Affiliate, you will not only get the training it is free to start.

A Final Word

With the information I have provided you about Keywords and Your Niche or Passion, I believe that more people are looking at Affiliate marketing as the way to capitalize on the things they love, help other people and earn an income at the same time.

Are you ready to become a Free member today? I look forward to welcoming you to Wealthy Affiliate and you becoming part of our Community.

If you enjoyed the content of this article and it was helpful to you, please share it on Facebook, Twitter, Pinterest, etc. If you have any questions please enter them in the comment section below and I will be more than happy to answer them.
Remember, when you become a Free Starter member you will have instant access to me and many others that will be happy to guide you to success. Easy to follow training programs, straight forward and paced for your learning and enjoyment. When you are not clear on something, ask us a question. This can be one on one, hand-holding training and support.
Yet, even though your future success still depends on the decision YOU make and not me, it starts with the understanding of what to do and how to go about doing it. The Wealthy Affiliate community has all that and much more. 

If you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.

Sonny Eanes

-As an Amazon Associate I earn from qualifying purchases-

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